Customer Relationship Management
Acquiring, servicing, and retaining customers are key challenges for every business and Microsoft Dynamics CRM 4.0 is a Customer Relationship Management (CRM) solution that provides the tools and capabilities needed to create and easily maintain a clear picture of customers; from first contact through to purchase and post-sales.
With modules for sales, marketing, and customer service, Microsoft Dynamics CRM provides a fast, flexible and affordable CRM solution, even for companies with the most complex of sales process. The result? Consistent and measurable improvements in every business process, closer relationships with customers and the capability to maximise revenue across your organisation.
Sales: Get more leads and close more business
Access a complete view of customer data online or offline, and leverage tools that enable your sales professionals to get real-time access to leads, identify cross-sell and up-sell opportunities and provide pipeline and forecast management. In other words, close more deals, faster!
Customer service: Provide a better customer experience
Respond faster to customer service issues and empower your service organisation to anticipate, address and deliver consistent, efficient customer care that contributes to long-term business profitability.
Marketing: A clearer view of customers and more informed marketing investments
Segment customer lists into distinct benefit groups and then market to one or more of the identified segments; tracking, monitoring and measuring lead generation and budget throughout every step of the process.
BlackLight Software specialise in understanding and defining technology requirements and will work with you to deliver the Microsoft Dynamics CRM solution that is moulded to your exact business and organisational needs. With thousands of customers worldwide, Microsoft Dynamics CRM has fast become the CRM solution of choice, so why don’t you join them?
Contact BlackLight today to find out more on how CRM can benefit your organisation.




