Customer Relationship Management
Microsoft Dynamics CRM 4.0 is a Customer Relationship Management (CRM) solution that provides the tools and capabilities needed to create and easily maintain a clear picture of customers, from first contact through to purchase and post-sales.
With modules for sales, marketing, and customer service, Microsoft Dynamics CRM delivers a fast, flexible, and affordable solution that drives consistent, measurable improvements in every business process, enabling closer relationships with customers and helping to achieve new levels of profitability.
Even for companies with the most complex of sales processes, Microsoft Dynamics CRM provides easy-to-use features and capabilities to help improve the way sales and marketing organisations target prospects, manage marketing campaigns, and drive sales activities.
Marketing: A clearer view of customers and more informed marketing investments
Segment customer lists into distinct benefit groups and then market to one or more of the identified segments using a workflow-driven model. With Microsoft CRM, your marketing professionals can leverage tools for:
Sales: Get more leads and close more business
Access a complete view of customer data online or offline, and leverage tools that enable your sales professionals to get real-time access to leads, identify cross-sell and up-sell opportunities, and close more deals, faster. Microsoft CRM provides:
Customer service: Provide more value to customers
Respond faster to customer service issues and empower your service organisation to anticipate, address and deliver consistent, efficient customer care that contributes to long-term business profitability. Microsoft CRM provides functionality for:
Why Microsoft Dynamics CRM 4.0?
The first-generation CRM solutions were inherently complex and costly, and user adoption was a critical issue. Over a third of CRM projects failed to draw user adoption, according to a study by AMR Research. Microsoft CRM addresses these critical issues to ensure high user adoption and a fast time to market. With thousands of CRM customers worldwide and hundreds of thousands of users, Microsoft CRM is the right choice for customers who are looking for speedy, cost-effective, and flexible CRM solutions.
Whats new in Microsoft Dynamics 4.0
- Multitenacy – to support cloud – based deployment and intra – enterprise hosting
- Multi – Language and currency on a single server
- Windows workflow foundation for cross process workflow