Baronsmead Case Study
Customer Relationship Management with Document Generation
Client Profile
Baronsmead Insurance Brokers are specialist independent brokers providing financial risk insurance, fiscal guidance and advising hedge fund investments. The legal and regulatory environments in which their clients operate carry huge potential liabilities. The fund industry operates in a world which is increasingly litigious and where there is an ever increasing exposure to ruinous claims – both corporately and personally. Baronsmead provide investment management and specialist protection from the legal and operational risks their customers face. Their conscientious analysis of potential risks, together with the experience to identify and trade with only the most relevant key insurers helps ensure that Baronsmead consistently offer a unique standard of protection for their customers.
The Problem
Like a lot of new companies Baronsmead’s growing client base made it increasingly difficult to manage data using Microsoft Office tools such as Word and Excel. This method meant that a lot of their administration involved duplication of information. This was not only very time-consuming but also increased the possibility of human error. The key to Baronsmead’s success involves precise data management and keen analysis of their partners and competitor’s alike.
Baronsmead had also recently expanded their operations with the addition of a new office in Dublin. The solution needed to have security in place to keep certain information unique to each business unit, whilst still facilitating the sharing and viewing of other information to those with the necessary privileges.
In addition to their data management needs, Baronsmead were keen to exploit the sales function of the proposed solution with the integration of a new website aimed at generating new prospects.
During the initial analysis procedures, Blacklight identified a particularly time-consuming and repetitive part of Baronsmead’s processes involving the production of Policy documents for their clients. Since each Policy was unique to the client, but a lot of the information contained within the policy was standard, Baronsmead were keen to see if this process could be automated to save time and remove the possibility of human error in the production of their legally-binding documentation.
The Solution
At Blacklight Software, we have a team of skilled Business Analysts with extensive experience of using Microsoft .Net technologies to create bespoke solutions. Initially, we focused our energies on understanding Baronsmead’s processes and needs. Once we had gained a complete picture of how the company operated, we were able to identify the key areas which would benefit from more streamlined business processes. Our analytical procedures serve two purposes; to give us a concise understanding of how we can use the tools at our disposal to benefit our clients, and to highlight the inefficiencies of the existing business processes to enable a successful resolution.
Phase 1. After the initial analysis we identified Microsoft Dynamics CRM as the ideal solution for Baronsmead’s data management issues. The implementation of CRM was the first phase of the solution.
